Last Kmart/Sears Collector Day Event for 2010 on 11/6!

Your Chance at Exclusive Colors and First-To-Markets

It’s hard to believe the end of the year is nearly here. Although time is racing by faster than a Hot Wheels car on orange track, it's not a bad thing because that means our favorite event of the year is just around the corner… the Kmart/Sears Collector Day Event!

EVENT DETAILS:

What:  Kmart/Sears Collector Day event

When:  Saturday, November 6, 2010 at 9:00 AM local times

Where:  U.S. Kmart stores (excluding Puerto Rico) and participating Sears Stores

Those of you who've been to a Collector Day event know what a total blast it is. And if you haven't been, you're in for a Hot Wheels experience like no other! Look for the following cars to be in these cases

Special Colors:

Corvette Grand Sport (Faster Than Ever)  - blue

Ford GT (HW Racing) - yellow

'56 Mercury (Hot Auction) - yellow orange

Classic Nomad (Hot Auction) - aqua pearl

 First-to-Market:

Customized C3500 (Heat Fleet)

'56 Flashsider

Ferrari F430

November 6th just so happens to be the first day of the latest 20-1 promotion! Just buy 20 select Hot Wheels® basic cars at participating Kmart and Sears locations, and you will receive a Hot Wheels® Plymouth King Kuda. Check out hotwheelscollectors.com for details 

Remember, collector events now take place at both Kmart and Sears stores, so it’s easier than ever to find one near you. Head on out to your favorite location on Saturday, November 6th at 9:00 AM – you’ll meet other collectors, plus have your chance at exclusive colors and first-to-markets!

Kmart/Sears Collector Day event

When: Saturday, September 18, 2010 at 9:00 AM local times
Where: U.S.Kmart Stores (excluding Puerto Rico)and Participating Sears Stores

If you've ever been to a Collector Day event, you know what a rush it is to open up those special cases and find a favorite Hot Wheels car waiting inside!

Special Colors:
'92 Ford Mustang (HW Performance) micro intense blue
Triumph TR6 (Faster Than Ever) light yellow
'41 Willys (HW Racing) electric green
Olds 442 (Hot Auction) black

First-to-Market:
Chevy Pro Stock Truck (HW Drag Racers)
'69 Ford Torino Talladega (Muscle Mania®)
'66 Chevy Nova (HW Racing)

08-21-2010

Look for these three cars in exclusive colors that are available in conjunction with the mail-in Monte Carlo, only at Toys R Us in late June.
Hummer H2 SUT
Ferrari F430 Challenge
'55 Chevy Bel Air

posted 05/30/10

Hot Wheels(R) Teams with Dad's Root Beer and Dreyer & Reinbold Racing to Unveil Custom IndyCar for Father's Day Race Weekend

INDIANAPOLIS, May 26, 2010 (BUSINESS WIRE) -- Hot Wheels(R) was joined today by Dreyer & Reinbold Racing, Dad's Root Beer along with team driver Mike Conway to reveal a custom-designed #24 Dad's Root Beer IRL racecar. The racecar, unveiled for the first time, will be on display at the Indianapolis Motor Speedway today then travel to the Iowa Speedway where it will compete in the IZOD IndyCar(R) Series June 20^th race on Father's Day weekend.

"For more than four decades, Hot Wheels has been passionate about speed, power, performance and creating the most thrilling vehicle designs," said Christian Zentner, director of marketing, Hot Wheels(R). "We are excited to expand our presence on track with Dreyer & Reinbold Racing and another iconic brand, Dad's Root Beer, and design a one-of-a-kind racecar livery like only Hot Wheels can. We look forward to seeing this awesome racecar cross the finish line in June."

Together, Hot Wheels(R), Dad's Root Beer and Dreyer & Reinbold Racing wanted to create something special for fans for Father's Day race weekend. Originally conceived as a 1:64 scale model in the Hot Wheels(R) 2010 IZOD IndyCar(R) Series product line, the Hot Wheels(R) designers brought Dad's Root Beer IRL racecar to life. A true "Hot Wheels(R)" racecar, the vehicle features an entirely new custom paint scheme themed around Dad's Root Beer and the iconic Hot Wheels(R) flames. In addition to viewing the life-size racecar on track, fans will be able to purchase a 1:64 scale version of this exclusive car trackside at Indianapolis and upcoming IZOD IndyCar(R) series races.

For more information about Hot Wheels(R), Dad's Root Beer or Dreyer & Reinbold Racing, visit www.HotWheels.com, www.dadsrootbeer.com and www.dreyerreinboldracing.com.

2010 Hot Wheels(R) Series & Cars

• Texas Drive 'Em
• AMC Greased Gremlin
• 2005 Dodge Viper
• SS Express
• Corvette Stingray
• Ford GT-40

and will consist of :

McLaren F1 GTR                                 '01 Acura NSX                           '06 Dodge Viper SRT10
'07 Audi R8                                           '07 Shelby GT500                    '09 Audi TTS
'09 Nissan GT-R Spec V                    Aston Martin V8 Vantage    Bugatti Veyron
Cadillac LMP                                        Citroën C4 Rally                        Corvette C6-R
Enzo Ferrari                                          Ferrari 333SP                             Ferrari 575 GTC
Ferrari 599 GTB                                   Ferrari 599 XX                            Ferrari California
Ford GT                                                  Ford GTX1                                   Ford Shelby GR-1
Gallardo LP 560-4                               Jaguar XJ220                               Lamborghini Countach
Lamborghini Reventón                    Lotus Sport Elise                      Mitsubishi 2008 Lancer Evolution
Panoz GTR-1                                         Porsche 911 GT1-98                Porsche 911 GT3 Road
Porsche Carrera GT                            Porsche Cayman S                  Saleen S7                                                
Scirocco GT 24                                      Tesla Roadster                          another casting to be determined

11/08/09